The 3 part email sequence that connects with your subscriber

Ashley DeLuca
2 min readNov 3, 2021

Building sustainable relationships with your email lists can be tough.

Some people will read every single email or campaign that you sent but some will never click to open one.

The idea is to connect with them by writing a conversational email and making sure that you talk to your audience in a way that is easy to understand.

You can start with using a welcome sequence to build, create, and maintain strong relationships with your list. It doesn’t have to be a long email per sequence, but you have to avoid being transactional, dry, and dull.

Here are the three phases of an email sequence that you can build to connect with your subscribers:

  1. Introduction Phase

Make sure that your audience will opt-in by using a freebie that will help you with this first phase. You can walk them through the process of being able to be right where they’re at in their current state.

Giving freebie is your way of letting your audience know that they can trust you and that allows for you to be able to nurture, engage, and give them love and all that amazingness.

2. Send them to the Sales Page

There will be objections, testimonials, and social proof that we want to share and you can’t just throw it all into one email.

Your next goal email goal is to get your audience over to the sales page. That way, the sales page can do the work that it needs to do and they can move forward from there.

3. Transition Phase

This is where you can link them over to a social media account and then give them a final reminder of your offer. Then let them know what to expect next from your emails.

From the introduction to dating, sales, and then transition, these will surely give you an outcome that you would not expect that will happen by just simply following what I have shared in this episode.

Three phases are all that it takes to create long-lasting relationships that will lead to revenue and I am going to simplify the process just for you!

Be sure to hop over to my Instagram where I dive more into how to use Conversational Email Marketing to create relationships, revenue, and retention! Or if you’re ready to dive into my top 5 emails and learn the 5 email types that created $75k+ in sales, 25% increase of open rates, and that put sales on autopilot…go here!

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Ashley DeLuca
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As a podcaster and keynote speaker, Ashley DeLuca is widely regarded as the go-to source for all things email marketing.